Insights

Trade, AI, and running a Canadian business without the guesswork.

Notes from twenty years of consulting engagements and building software from the same patterns — republished here after our last site migration.

How the program works, who qualifies, and where applications actually fall down.

Travel, trade shows, legal fees, IP protection, and more — what the program will and won't pay for.

75% of Canadian exports go to one market, and a CUSMA review is approaching in 2026.

What a real readiness assessment measures, and the cost of skipping it.

Tariff classification, rules of origin, and the documentation gaps that compound over time.

Inter-provincial and international players have quietly widened your competitive set.

Field-tested advice, from market research discipline to treating your first market as a pilot.

A bigger, less reversible commitment than it's sometimes treated as — what to weigh first.

Building a strategy that holds up regardless of which prediction turns out to be right.

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