Although the term "immigration" sounds a bit strange when applied to a business, it highlights a useful contrast: Digitally Native companies (Uber, Airbnb, Shopify) versus the many, many businesses that are not.
Any business whose core operation was founded with "bricks and mortar" — relying on physical assets, physical products, or face-to-face sales transactions — could be described as a Digital Immigrant. Why?
1. Your products and services are not digital in nature; you need to transform them or create new ones. 2. You rely on a physical space and fixed location to sell; you haven't yet leveraged cloud capabilities to "rent" your operating infrastructure. 3. You don't use artificial intelligence as part of your operating model — to either automate tasks or gather data for more informed decisions.
Digital transformation is what helps Digital Immigrant businesses evolve closer to the Digitally Native business model.
Ready to explore digital transformation opportunities? We can help.
Talk to us →