Is Your Business a Digital Immigrant?

Although the term immigration sounds a bit strange when applied to “something”, it can be used to highlight the contrast between Digitally Native companies (Uber, AirBnB, Shopify) and to those which are not - many, many businesses.

Any business whose core business operation was founded with “bricks and mortar” and relied on physical assets and/or physical product and/or face-to-face sales transactions could be described as a Digital Immigrant. Why?

  1. Your products and services are not digital in nature; you need to transform them or create new ones

  2. You rely on a physical space and fixed location to sell your products and services; you have not yet leveraged Cloud capabilities to “rent” your operating infrastructure

  3. You do not use Artificial Intelligence as part of any of your operating model - to either automate tasks or gather data that can use to make more informed decisions.

Digital Transformation is what can help Digital Immigrant businesses evolve closer to the Digitally Native business model.

Ready to take explore digital transformation opportunities? Cebean Inc. consulting is here to help.

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